Overview

As Brand Champion, you will be responsible for developing and flawlessly executing of online viral marketing strategies and marketing initiatives for MXit Lifestyle to grow and maintain the brand globally. Do you have a knowledge of marketing principals and practices … are you a self-starter mentality and have excellent team skills, as well as a passion for the youth market (teens especially).

Key Responsibilities

1) Create and maintain internal and external enthusiasm for the MXit brand and products globally.
2) Develop compelling positioning objectives for MXit
3) Lead and effectively execute online brand awareness initiatives and market research.
4) Effectively interface with product development, business development, vendors, partners and customers as an inspirational evangelist for the brand
5) Conduct market research, category, trend and competitive analysis to identify compelling new product opportunities
6) Conduct timely analysis of competitor’s initiatives and execute effective reaction tactics

Qualifications and Experience

1) Formal qualification not a prerequisite – Marketing graduate ideal
2) Superior verbal and written communication skills are critical for this position
3) Experience with in the mobile industry is a plus
4) Must be a self starter with energy, strong work ethic, drive and determination to accomplish goals
5) Demonstrated the ability to multi-task in previous work environments and be able to set priorities, stay focused, and set clear milestones
6) 2 + years of business experience in a consumer-driven company an advantage

Personal Qualities

1) Creative, creative, creative!
2) Dynamic
3) Motivated
4) Young … or young at heart! Must be in tune with the youth in Brazil.
5) Ability to learn technical nature of the business
6) Confident
7) Great communicator